An introduction to Facebook video ad campaigns and custom audiences. How video marketing through Facebook can supercharge your digital marketing dollar.

Glad you could join us! This video is a basic introduction to the concept of using Facebook video ads to drive traffic to your business. I explain why video is the best form of advertising on Facebook, issues to keep in mind when producing video content, and an explanation of how it interacts with the Facebook targeting system. This represents a revolution in the way that businesses (of any size) can leverage video advertising to achieve a true Return-on-ad-spend (ROAS) that would have been unachievable just a few years ago.

I’m Micheal Fletcher-Jones, an experienced Perth-based video producer who has also worked in the digital marketing industry for over a decade, specifically in the delivery of video commercials for local businesses. During the last 2-3 years, I’ve experienced the rise of paid video ad campaigns across a range of platforms, including Facebook, youTube, Instagram and LinkedIn. With video content projected to comprise 80% of all internet content by 2020, video advertising has become impossible for advertisers to ignore. Feel free to visit the rest of the website and get in touch – I’d love to hear from you!

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